Researchers spent $8,500 on ads, and found that housing and job ads were distributed unevenly.
A newly published research paper suggests that Facebook's ad delivery system discriminates along racial and gender lines, even when advertisers target their content to a wide audience.
This comes on the heels of US housing officials' recent charge that Facebook enables housing discrimination.has revealed that Facebook's ad targeting can discriminate by race and gender, even when advertisers request that their ads are shown to a broad audience. The researchers spent $8,500 running dozens of ads on the platform to determine whether Facebook's ad targeting was skewing certain ads towards or away from certain groups.Facebook is facing new housing discrimination charges from the US Department of Housing and Urban DevelopmentThey found that ads for houses on sale were delivered to an audience that was 75% white users. Ads for houses for rent were shown to a more mixed demographic.
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