Federal government issues formal warnings to companies that use social media “influencers” to promote fruit flavored e-cigarette products.
The federal government on Friday issued formal warnings to companies that use social media “influencers” to promote fruit flavored e-cigarette products.
“We cannot and will not risk a generation of youth to a lifetime of nicotine addiction,” Acting FDA Commissioner Ned Sharpless said in a statement Friday. Solace Vapor said it plans to terminate its relationship with the social media influencer who was accused of improperly marketing the company’s products on social media.
The move continues the FDA’s crackdown on what both Sharpless and his predecessors have called an “epidemic” of e-cigarette use by minors.
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