The FDA and FTC issued warning letters to four e-cigarette companies for allegedly used influencers to advertise their products on Facebook, Instagram and Twitter who failed to include required warnings that e-cigarettes contain nicotine.
reprimanded Solace Technologies, Hype City Vapors, Humble Juice Co. and Artist Liquids Laboratories for failing to disclose the health and safety risks of vaping in postings by social media influencers who are paid to help market their products.
"Given the significant risk of addiction, the failure to disclose the presence of and risks associated with nicotine raises concerns that the social media postings could be unfair or likely to mislead consumers," the agencies said in separate letters to all four companies. They also told the companies to review their marketing materials and postings by social media influencers to ensure they include the proper disclosures and warnings.
"Years of progress to combat youth use of tobacco is now threatened by an epidemic of e-cigarette use by kids, and unfortunately research shows many youth are mistaken or unaware of the risks and the presence of nicotine in e-cigarettes," acting FDA Commissioner Ned Sharpless said in a statement.
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