Riders in Denver will soon be able to buy tickets for public transportation using the Uber app.
Potential Uber riders will see a transit option alongside UberX and Black, along with the price and trip duration, and will be able to purchase a ticket for the bus or train instead of hailing an Uber.
Uber and its U.S. rival Lyft have been working with cities to include information about public transportation options in their apps, and both have managed to integrate schedule and price data into their apps in several cities. But this is the first time either company has made it possible for customers to actually buy tickets for public transportation on the app.
Transit ridership has been declining nationally, and some blame Uber and Lyft for scooping up riders. But Denver officials are hoping their relationship with Uber will increase ridership by exposing the transit agency to new customers such as airport travelers who don't know about their service. "The public is demanding that, because the technology now has enabled us to provide that information," said Paul Skoutelas, president of the American Public Transportation Association."I think our agencies realize this is an area that we need to weigh in on."
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