Many questions, but here's the main one: If Facebook goes encrypted and more private, how will it make money?
In Zuckerberg’s blog post, he said that Facebook FB, +0.73% is going to build a privacy-focused platform, built around truly private, encrypted interactions on its Messenger, WhatsApp and Instagram messaging systems so that no one beside the sender and recipient — neither hackers, nor governments, nor even Facebook itself — can read them.
But he did not answer the big question for investors: How will Facebook make money with targeted ads if it doesn’t have as much precise data on its consumers to serve up relevant advertising? One aspect Facebook must be considering is that it may have to charge for privacy, which would be a huge turnaround in its business model, since Zuckerberg has said the social network would always be free. He also did not provide any kind of timeline, except to say that “over the next few years, we plan to rebuild more of our services around these ideas.”
Or maybe Zuckerberg’s post is part of a soon-to-be announced agreement with the Federal Trade Commission, which is reportedly looking at issuing a record-setting, multibillion-dollar fine after an investigation into Facebook’s privacy practices. Zuckerberg may also be trying to stave off a mass exodus of consumers, who are becoming more leery of using the platform after more than a year of scandals involving misuse of user data.
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